Brand&Media

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Hello, I’m Pantelleria. And this is my identity.

I am wind and fire, black earth and deep sea. My soul is made of contrasts: rugged yet welcoming, ancient yet contemporary, silent yet full of stories. I am a living island, with a bold and unmistakable character.

Today, this identity takes shape through a shared narrative — of words, sounds, colours, symbols and visions. A voice that expresses the very essence of my DNA: a coherent system of languages and signs that reflects every nuance of who I am.

My voice and form are the rustle of vineyards at sunset, the breath of the wind through the dammusi, the echo of hands working the land, the rhythm of the waves, and the hush of a starry sky. But they are also the voices and faces of those who live here, of those who travel, and of those who tell my story every day through their work, their art, their gaze.

This space was designed to share the journey that brought us to define the island’s tourism identity. Visit Pantelleria Island is a collaborative, authentic and distinctive brand — it represents us and travels with us, wherever we go. Here, you’ll find the logo, brand manual, tone of voice guidelines, and all official materials for print and digital communication.

This is an invitation to discover who I truly am — to welcome those who arrive, to embrace those who stay, and to inspire those who set off.

The island speaks to you. Listen. Let’s tell its story together.

Touch the Pantelleria Soul

The destination branding journey

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The shape of the island

visual identity

The logo of Pantelleria is more than a graphic sign: it is the voice of the island taking shape. Its line springs from the island’s skyline, observed from different angles. Each curve breathes with the landscape, each stroke tells the meeting between the hardness of lava stone and the lightness of the wind. It is not just a symbol to look at: it is a form to listen to. It is the rhythm of the island, the sound waves of its voice crashing onto its land and sea. The Pantelleria palette is a natural palette: the black of the earth, the deep blue of the sea, the dusty green of capers, the warm red of the land at sunset, the white of the dammuso roofs. Material, intense, and warm colors that tell the island with its very essence. Each color is a memory, a vision, an imagination.

Download the visual identity manual

The voice of the island

Verbal identity

Download the verbal identity manual

Brand personality

Who is Pantelleria?

Pantelleria is a place, and at the same time a presence. Strong, courageous, welcoming. Its personality is revealed in the wind that blows without asking permission, in the stone that tells ancient stories, in the slowness that invites rediscovery. The description of the island's personality helps those who communicate to get to know the character and emotions of Pantelleria, to tell its story with depth and awareness.

Tone of voice

How does it speak?

Pantelleria does not speak loudly, preferring the whisper, the measured word, the silence that leaves room for discovery. The tone of voice is what makes every expression recognisable: essential, poetic, respectful. The manual suggests guidelines for writing and speaking as the island would if it actually had a voice, to construct a coherent, heartfelt, deeply human narrative.

Practical guide

How to write?

The practical guide offers concrete tools: language suggestions, a vocabulary of words, copy examples and advice. It is an invitation to use the right words, to call things by their authentic name, to tell Pantelleria's story while respecting its uniqueness. A compass designed for operators, media and for those who wish to talk about Pantelleria in order to promote it as a tourist destination.

Useful materials

Brand Kit

Verbal identity